By - Arvin Cielo

Breaking Through the Noise: Effective Social Media Marketing Strategies for Startups

In the vast social media landscape, startups often struggle to be heard amidst the digital din. The challenge is real, but so are the opportunities. Effective social media marketing is not just a luxury; it’s necessary for startups aiming to carve a niche in today’s competitive market.   We cannot overstate the importance of well-crafted strategies. This blog will delve

By - Sandi Webster

Beyond Numbers: How Company Culture Can Influence Your Business’ Sale Price

Whenever the business valuation topic surfaces, the usual suspects—financial statements, assets, and growth metrics—come to the fore. But there’s a less quantifiable yet powerful element intertwined within these metrics: the company culture. This essence, often overlooked, can drastically sway your business’s value. Let’s journey beyond the figures to understand the intricate dance between culture and valuation.