By - Arvin Cielo

Breaking Through the Noise: Effective Social Media Marketing Strategies for Startups

In the vast social media landscape, startups often struggle to be heard amidst the digital din. The challenge is real, but so are the opportunities. Effective social media marketing is not just a luxury; it’s necessary for startups aiming to carve a niche in today’s competitive market.   We cannot overstate the importance of well-crafted strategies. This blog will delve

By - Sandi Webster

Driving Board Excellence: Key Metrics for Evaluating Advisory Board Performance

Advisory boards provide unbiased, third-party insights and recommendations on various strategic issues. However, to fully leverage these valuable resources and ensure they offer the expected strategic value, businesses must have a mechanism to evaluate their performance systematically.

By - Sandi Webster

Why Advisory Boards Fail: Poor Communication

Effective communication is crucial for success in any business venture, but it’s especially important for advisory boards. When communication breaks down, it can lead to misunderstandings, missed opportunities, and ultimately, failure. Unfortunately, poor communication is a common problem on many advisory boards. By identifying communication challenges and implementing strategies to overcome them, board members can work together more effectively and achieve their goals.