Why Advisory Boards Fail And How to Make Yours Succeed

An advisory board can be one of the most valuable assets for any business—when it’s done right. As a business owner who led a successful advisory board for over 15 years, I’ve seen firsthand how impactful they can be. But I’ve also witnessed why some boards fall short of their potential.

If you’re thinking about forming an advisory board or want to improve your existing one, here are three critical reasons why advisory boards often fail—and how you can avoid these pitfalls.

1. Unclear Goals and Expectations

The number one reason advisory boards fail? A lack of clear purpose. When board members don’t understand what they’re there to accomplish, they can’t offer targeted or strategic guidance. Without a roadmap, even the most experienced advisors will end up going in circles.

Solution: Set specific, measurable objectives from the start. Whether you’re seeking help with scaling operations, expanding into new markets, or refining your brand strategy, clearly communicate these goals to every board member. A focused board is an effective board.

2. Choosing the Wrong Members

Your advisory board is only as strong as its members. If the board is filled with individuals who don’t bring the right expertise, diverse perspectives, or commitment to your business, it’s unlikely to drive meaningful results.

Solution: Be strategic in your selection. Look for advisors who complement your skills, challenge your thinking, and understand your industry. Diversity—in experience, background, and viewpoints—drives innovation and sound decision-making.

3. Lack of Engagement and Communication

Even a well-composed board can falter if communication is inconsistent or participation is low. Sporadic meetings and unclear follow-ups can lead to disengagement and missed opportunities.

Solution: Schedule regular check-ins, create structured agendas, and foster a culture of open communication. Engagement doesn’t stop at the meeting table—keep your board informed and involved between sessions to maintain momentum.

An advisory board isn’t just a formality—it’s a strategic tool. But like any tool, it only works if used properly. By setting clear goals, selecting the right people, and fostering ongoing communication, your advisory board can become a driving force behind your business growth.

Need help building or revitalizing your advisory board? Contact Dr. Sandi Webster for expert guidance on selecting members, defining your board’s mission, and creating a high-impact structure that fuels your company’s success.